The American River Current

Some students think being late a few minutes isnt a big deal, but they negatively impact the rest of the class when they do. (Illustration by Allante Morris)

Opinion: Stop being late to class

Joe Padilla April 14, 2016

A previous version of this story was captioned as "Students show up late to class Art. by Allante Morris," and it has been changed to reflect proper AP style. Students may think that being late to...

Brand loyalty can blind the consumer to what other similar brands have to offer.
(Photo by Joe Padilla)

Opinion: Brand loyalty can be irrational

Joe Padilla February 24, 2016

Brand loyalty can be motivated by very strong emotions that dictate how people think about the products they choose. In the world of photography, these emotions are not based in facts. Nikon and Canon...

American River College Defensive Coordinator Lou Baiz points out a play downfield during practice on Wednesday, Sept. 2, 2015. Baiz comes from a family of coaches, including his father, who was a head coach for 35 years. (Photo by Joe Padilla)

ARC defensive coordinator has coaching in his blood

Joe Padilla September 21, 2015

American River College’s defensive coordinator Lou Baiz is used to being around coaches. His father was a head coach in Southern California for 35 years and of his brothers, one is currently a head...

Load More Stories
Activate Search